Users can set up an online store, manage inventory and orders, and get revenue and conversion rate reports using a simple, intuitive dashboard. Business Basic Plan. Business Unlimited Plan. Business VIP Plan. MailChimp was created in by web design agency owners Ben Chestnut and Dan Kurzius who wanted to create an affordable email marketing service for small businesses.
It has grown into a full-fledged marketing platform offering landing pages, websites, postcards, and more. We chose it as the best email marketing software because it offers small businesses high-level email marketing with both free and affordable paid plans.
The platform offers premade email templates, opt-in popups and signup forms, audience segmentation, and basic personalization. Users also get a mobile app that lets them view campaign performance and send emails with just a few clicks.
Users can automatically send out targeted emails based on user behaviors, like a welcome message for new signups or a related product recommendation for a recent buyer. The paid plans add more subscribers and lists as well as more detailed automations:.
Free Plan. Essentials Plan. Standard Plan. In , a company called Fog Creek Software launched a prototype of a project management tool designed to solve high-level planning issues. Later named Trello, the software grew to over , users in just one year and 4. We chose it as the best project management software because it offers a free, flexible, and visual way to manage projects. Trello uses Kanban-style boards for task and project tracking and makes it easy to manage both individual projects and ongoing workflows.
Its simple and intuitive interface lets users create custom boards and lists with cards that can include images, files, links, checklists, due dates, and more. Users can get started in seconds with a blank board or choose from hundreds of categorized templates created by other users that can be modified as needed. Trello offers integrations with Slack, Google Drive, Dropbox, and dozens of other third-party platforms as well as mobile apps to streamline collaboration and workflows.
Trello offers a lot with its free plan including unlimited personal boards, lists, and cards. The free plan is limited to 10MB per file attachment, 10 team boards, and one third-party integration Power-Up per board. The Business Class plan comes with expanded features and a day free trial:. Business Class Plan. Slack was originally built as an internal communication tool for a game development company started by Flickr co-founder Stewart Butterfield in Launched publicly in , it currently has over 12 million users in over countries.
We chose it as the best team communication software because it offers real-time messaging, feedback, and collaboration in a free, online platform. Slack was developed to eliminate the inefficiencies and delays of email communication. The software lets users create channels that can be organized around a topic, team, project, or even a client. Channels can be public and open to all users of a Slack account or private and accessed by invitation only.
Besides communicating in real-time, Slack offers tons of integrations letting teams share files, create polls, schedule meetings, and connect to third-party project management, cloud storage, and productivity tools. The platform offers free, one-click voice and video calls and even lets users spin-off discussion threads to keep larger conversations focused and uncluttered. No more sorting through emails or written notes hoping to find that one valuable piece of information.
Slack lets users search for a conversation, mention, or user and share or bookmark it no matter how long ago it took place. Businesses that only need a single workspace, one-on-one video calls, and only a few app integrations can get by with a free Slack account. The free account also limits searches to 10, messages:. Pro Plan. Freshteam was developed in by Freshworks, a developer of communication, sales, and marketing tools since The software allows businesses to manage hiring, onboarding, time-off, and employee information.
We chose it as the best hiring software because it helps small businesses hire new employees in an easy-to-use and affordable online platform. Users get access to job description templates and can post positions on free job boards, including LinkedIn, ZipRecruiter, Glassdoor, and Adzuna.
While these were specific for media, many if not all can be used at other types of companies. Publishing tools. We chose WordPress, because of its off-the-shelf ease and ubiquitous presence.
The company powers one in every six webpages. With its dominance, WordPress has far more ways to customize your site with more than 31, plug-ins.
It can be tricky. To get a sense of which of the "Big Three" is right for your company, there is a great comparison tool on WebsiteSetup. Project and product management. Keeping track of collaboration on various projects and product development becomes essential when you grow from more than a dozen employees. Fortunately, there are a number of project management tools out there. It was easier to use when starting from scratch, but as we grew, we started bumping into problems with customizing it to our needs.
After the engineering team began using Kanban Tool , the rest of the company began using it as well. Customer-relationship management. To be honest, it was more software than we actually needed. While Salesforce has the flexibility to customize almost every single element of the system, the more options often increases complexity, rather than reducing it. For new users, it can be intimidating, and small startups rarely have the resources for comprehensive training right off the bat.
This means that users self-select into those willing to invest to learn vs. That said, for larger, more complex companies, it may be worth the investment. Best Mobile Credit Card Readers. Ways to Self-Finance Your Business. Best Inventory Management Software. Best Small Business Accounting Software.
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Marketing services.
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